From humble beginnings in 1991, the Zimmermann label has become an Australian fashion juggernaut. The label was founded by Zimmermann sisters Nicky and Simone and is still run by the pair today. After opening more than 20 stores around Australia they are now broadening their horizons opening multiple stores in the USA (including at fashion hotspots Melrose Place in LA and Mercer Street in New York) and stocking big-name department stores in the USA and the UK. Zimmermann has won the Australian Fashion Laureate, Swimwear Designer of the Year and Best Swimwear Brand, among other accolades. The label is famous for their resort wear, swimwear, formal wear and designer dresses. It features flattering, ready-to-wear designer dresses and expertly fitted swimwear with delicate prints and feminine colour schemes. The Zimmermann girl is modern yet classy and always fun.