Shona Joy Designs is the namesake designer fashion label of Australian designer Shona Joy. It began in 2000 when Shona merged her background in fine arts with her passion for fashion to create fun, quirky designs for trailblazing women. The collection features prints that are more reincarnations of classics than classics themselves and cuts that reimagine and appropriate the standard. A forward-thinking designer fashion ethos matched with luxurious casual fabrics make Shona Joy designs the ultimate in what has come to be known as “dinner party fashion” – modern, quirky, semi-formal fashion for the 21st century. Typically casual fabrics are matched with formal designs – Shona Joy has found the simplest way of creating semi-formal fashion: by simply blending formal and informal designs. Yet there remains an air of sophistication in the elegantly draped cuts that play with the vertical and seem to fall gently over the body.