Keepsake means modern femininity. It means luxe fabrics, intricate detailing and simplicity. This Australian fashion line, founded in 2011, exudes charisma with soft, feminine cocktail dresses that combine sleek modern cuts with divinely soft, delicate fabrics. Formal fashion pieces drape elegantly on the body to give an air of feminine charm. The designs set a new standard for cocktail dresses, with classic yet highly versatile silhouettes dying to be appropriated into every wardrobe. “The Keepsake girl can interpret high fashion trends in her own way,” says Head Designer Carmen Dugan. There’s a perfect formal fashion piece for every girl in Venus & Mars’ Keepsake collection – even celebrities like Kendall Jenner, Reese Witherspoon, Gigi Hadid, Mila Kunis, Carrie Bickmore, Kristin Cavallari, Alexa Vega and Brittany Snow have been seen wearing Keepsake designs.