The By Johnny girl eludes boundaries and escapes conformity. She is entirely unique and is as much shaped by the world as she shapes it. By Johnny designer clothing is the creative endeavour of Australian fashion underdog Johnny Schembri, who began the label in 2009 after working as a fashion assistant. In his collection, classic monotones are lifted with bright, bold colour block details and innovative cuts. Eye-catching colour block prints with what the designer calls “high intensity graphics” are inspired by the world as he sees it. These unique, daring designs boast flattering silhouettes, with a strong focus on women’s evening wear. Figure-hugging midi dresses, sleek longer gowns and avant-garde cocktail dresses, all with a notable dose of sex appeal, appear in sexy designs that meld modern edge with classic designer fashion concepts. By Johnny garments have been seen adorning celebrities Jessica Mauboy, Jennifer Hawkins, Georgia May Jagger and Jesinta Campbell.